Yahoo User Research Review |
Yahoo! conducts user research studies to gather qualitative feedback about products from users. To ensure that the feedback they gather is indicative of what most of our users experience, participants in the study must fit within the broad range of their target users.
In preparation for each research study, a profile of users is determined based on the target users for the product. They search the Participant Database for users who match their target user profile and screen them for eligibility. Entry into the Participant Database does not guarantee participation in studies. Yahoo! then contacts prospective participants who match their needs and schedule a time for them to participate in the study. In the case of online surveys, it may be directly emailed to you.
Yahoo is looking for all types of people: Web novices and experts, Yahoo! users and non-users, people who use Yahoo! at home or at work, adults and teenagers ... everyone! Feel free to ask others to sign up too, especially those who are not yet on the Web!
Yahoo conducts research in many ways, such as:
Visiting you at your location in a field study
Inviting you to come into a Yahoo! office to participate in a usability study
Speaking with you in a telephone interview
Participating in an online focus group study
Connecting with you with an online survey
The following table lists the different types of research studies Yahoo! conducts, with a summary of how long these studies last, where they are typically conducted, and what the compensation rate usually is.
| Type of Research | How long it lasts | Where conducted | Compensation |
| Usability Study | 1-2 hours | Usually at Yahoo! (in Sunnyvale, CA), but sometimes other cities. | $50 or more, depending on the study |
| Field Study | 1-2 hours | Your location (we come to you) | $50 or more, depending on the study |
| Telephone Interview | 30-60 mins | Your location via telephone | $50 or more, depending on the study |
| Online Focus Group | 1-2 hours | Your location - from your computer | Varies, depending on the study |
| Online Survey | 5-20 mins | Your location - from your computer | Varies, depending on the study |
| Ongoing Usage Study | 5-20 minutes for setup | Your location - from your computer | Varies, depending on the study |
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